EP5 - Allison Samek

Updated: Sep 16, 2018


Former eBay executive turned Fred Segal CEO Allison Samek is putting her 20 years of experience to practice as Los Angeles' coolest retail exec. From sales strategy to savvy social media and staying on top of business trends, Allison shares some of the challenges she faces and her plan to take Fred Segal global.



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Allison Samek, CEO of Fred Segal, has over twenty years of experience in retail and throughout her career has focused on operations, strategic planning and marketing.

Samek began her career at Deloitte Consulting as a Strategy Business Analyst focused on the retail and apparel sectors. After her time at Deloitte, Samek served as Brand Manager for eBay in the Clothing, Shoes and Accessories group, where she led all fashion marketing and developed the global handbag authentication process. Following her time at eBay, she moved to Ron Herman to launch and run the company’s e commerce business, eventually overseeing all operations, finance, marketing, and HR.

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