Katia Bassi is the Chief Marketing Officer of Automobili Lamborghini and the first woman ever to join the Lamborghini Board. She graduated in Political Science and Law and holds a Master’s from Columbia
In this episode, Katia talks about how to use creative marketing to engage wealthy clients and what Lamborghini is doing to maintain its dominance in the super sports cars market.
Katia Bassi is Chief Marketing Officer of Automobili Lamborghini and the first woman ever to join the Lamborghini Board. She graduated in Political Science and Law and holds a Master’s from Columbia University. Before joining Lamborghini, she was Vice President of Aston Martin Lagonda and Managing Director of AM Brands, Licensing Manager at Ferrari, Commercial Director of FC Internazionale as well as Country Director – Italy for the NBA.
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