Known as one of the world's leading art shows, Frieze has no lack of corporations interested in aligning with its fairs. From collaborative synergy to the support of the local art community, Michael Papadeas gives MINDED an inside look at some of the challenges he faced to help bring Frieze to
Michael Papadeas is a cultural marketer and experientialist with a passion for all-things-culture. Currently he leads partnerships for Frieze, a contemporary art and culture platform with 4 international art fairs, frieze magazine – the publication of record for contemporary art, and a series of thought-leadership events under the banner of Frieze Academy. He works closely with global luxury brands to help create meaningful experiences and interactions inside and outside of the culture space; clients include American Express, LIFEWTR, Samsung, Saks Fifth Avenue, and Diageo. Prior to Frieze, Michael’s background includes work in media, luxury real estate development, hospitality, and just about everything in between.
MINDED is an outlet for people who want to learn from industry and creative leaders that have an innate drive for excellence. Our guests set themselves apart by challenging the norm and pushing ideas forward. In a never-ending pursuit to succeed, we thrive to have an in-depth conversation about life, business and the world we live in. Hosted by Yuri Xavier.